There’s a specific kind of magic that happens when a global team stops “working” for a moment to start evolving.
This past week, our headquarters transformed into a hub of high-energy collaboration. From February 23rd to the 25th, we didn’t just sit through presentations; we dismantled our current processes, brainstormed the “what ifs,” and laid the groundwork for a peerless user experience.
Here’s a look behind the scenes of a week that was as much about the heart as it was about the hard skills.

Our sessions kicked off with a deep dive into our core systems. Led by experts like Yaniv Snir and Hananel Baum, we explored the nuances of our operational tools, ensuring that every “click” in our workflow translates to a smoother journey for our clients.
But we didn’t just look at the tech. We looked at the people. Hanni Sebag Montefiore guided us through the shifting landscape of professional networking, reminding us that in a digital world, authentic connection is our greatest currency.

As the week progressed, the focus shifted toward technical mastery and future-proofing. Anna Korman took the lead on our advanced calculation tools- covering everything from dry room recommendations to the complexities of climate lighting.
We also got a first look at the New DG-12 50Hz, an innovation that sparked intense discussions about how we can better serve specific market needs. These weren’t just lectures; they were active feedback loops. With insights from our field experts – Amir, Justin, Hadar, and Dan – we bridged the gap between engineering and the real-world challenges our customers face every day.

Perhaps the most “buzz-worthy” moment was our exploration into AI tools. We are committed to staying at the cutting edge, and seeing how Anna and Hanni are integrating these technologies to sharpen our efficiency was a true highlight.
From analyzing competitor landscapes to perfecting our Energy Savings Reports, the goal remained singular: How do we provide more value, faster?

While the whiteboards were filled with strategies and sales forecasts, the real soul of the week was found in the “in-between” moments.

• The Laughter: Over shared lunches and long drives.
• The Debate: The healthy, passionate brainstorming that happens when everyone is invested in the same goal.
• The Unwinding: A much-needed Happy Hour to celebrate our wins and toast to the challenges ahead.

We walked away with more than just new skills; we walked away with a shared vision. We analyzed our past mistakes, optimized our present tools, and built a roadmap for a future where our users don’t just use our products- they thrive because of them.
To our team: Thank you for the honesty, the creativity, and the tireless energy. To our customers: Get ready. We’ve leveled up, and we can’t wait to show you what’s next.
Until next year! 🥂