Justin van der Putten Joins DryGair as Sales and Marketing Director for Europe

We welcome Justin van der Putten to the DryGair family!

Justin will be an integral part of the DryGair sales team, acting as head of sales and marketing for the European market. His role will see him cooperating with distributors across the continent, to promote sales and assist in penetrating new markets.

Van der Putten brings with him a vast resume in horticulture, ranging from breeding and selling plants, through tissue-culture research, to horticulture equipment sales. His experience covers both Europe and N. America, working for companies such as Vitro Plus, Visser, Bellpark Horticulture (currently part of AdeptAg), and Ets Jolly.

Justin’s Future at DryGair – In His Own Words

“Many horticulture markets across the EU are currently maturing into more controlled and advanced production. I see a lot of potential and interest coming from France and Italy, as well as in eastern European markets, like Poland. At the end of the day, climate control and LED lighting are becoming more and more prevalent everywhere, and DryGair is a natural piece in that puzzle”

Justin continues “The current trend in protected horticulture is to use data to enhance your grow. I see DryGair fitting perfectly in that world. It’s all about collecting data and integrating it with your climate control systems, that’s something DryGair is perfect for. Crop steering today is more accurate than ever. You can envision your end product, plan a route, and you’ll get there. I’m excited to help facilitate that.”

More Insights from Justin

In a recent HortiDaily article, Justin goes in-depth into his insights and forecasts for the horticulture sector in Europe and around the world. Head to HortiDaily for more.