Interactions throughout the trip confirmed that while the U.S. horticulture and CEA markets remain highly active, commercial growers are becoming increasingly cautious and selective with their capital investments due to market uncertainties.

The core takeaway is a major shift in how growers evaluate new technology. Rather than looking at energy savings alone, the market is laser-focused on comprehensive operational value and tangible Return on Investment (ROI). Here is how DryGair directly addresses today’s top priorities:

• Yield Protection & Quality Enhancement: Minimizing disease pressure and eliminating microclimates is critical to ensuring consistent crop quality. DryGair’s solution combines high-capacity dehumidification with a patented air circulation mechanism. This creates a uniform climate throughout the entire greenhouse space, actively preventing common humidity-related diseases (like Botrytis) and securing premium market prices without relying on chemical sprays.
• Improving Plants’ Nutrition: Improving plant nutrition by improving pressure and movement within the plants.
• Labor & Operational Efficiency: Streamlining workflows is essential to reduce labor-intensive crop maintenance in the face of rising costs. With DryGair, automated humidity control means fewer manual interventions, simplified climate management, and drastically reduced crop loss. By stabilizing environment parameters, growers can optimize their operations, reduce waste, and maximize labor efficiency where it matters most.
• Operational Reliability & Energy Savings: DryGair units are engineered to operate at peak efficiency across a wide range of temperatures—including challenging low-temperature environments. By allowing growers to keep the greenhouse fully closed, DryGair dramatically reduces the need for ventilation and heating, translating into massive, predictable energy savings and maximum climate stability year-round.

At Cultivate 2026 and during site visits across multiple states, DryGair engaged with a broad spectrum of industry stakeholders—from greenhouse constructors and integration experts to commercial cannabis, vegetable, and floriculture growers.

The discussions highlighted a growing demand for versatile climate control solutions across various regional microclimates, as well as emerging sub-sectors like commercial strawberry cultivation and specialized flower production.

A tour of this scale relies entirely on the collaboration and openness of the agricultural community. DryGair extends its deepest gratitude to all the organizations, industry experts, and growers who generously shared their time, operational challenges, and insights during our visit.

The feedback and momentum generated during this trip are already fueling DryGair’s product positioning and technical support strategies for the upcoming seasons. As the North American market navigates its next phase of growth, DryGair remains dedicated to delivering the reliable, high-performance humidity control solutions that keep commercial operations efficient, predictable, and profitable.