MThomas Robert Malthus said: “The power of population is indefinitely greater than the power in the earth to produce subsistence for man”. According to Malthus theory, the human population increasing faster than the food productivity- eventually, humans will suffer from starvation. Malthus lived between the years 1766-1834, we are more than 200 years later and we know this is not the case- Thanks to Innovation in agriculture. During the last decade, we see a decrease in the agricultural land and an increase in produce- it can only happen thanks to innovation.
From research to trade
Extensive R&D is invested in the agricultural sector, governmental and private. Today’s Agriculture technologies are High-tech and require innovative ideas, experience, and understanding of the systems.
The R&D is done in the academy and in research centers, the research encompasses various fields such as species, machinery, growing methods etc. These researchers contribute to the increase in production while reducing the costs per unit grown.
Usually, research centers do not have the financial and management resources to market their product – private companies usually hold the advantage in the marketing aspect of new products.
When approaching a new product there are a number of required steps, the most relevant ones:
Market research – what is the potential market? Is there a demand/need for the product? What will lead to purchase? Willingness to pay?
Trials – we have this great idea, but does it really work?
Market penetration – we have the results from the trial, and the confidence that it is a high-quality product but now we need to sell it. The first step is to find a customer that is also a market leader.
DryGair Energies story
DryGair’s story is similar to what we described above. DryGair innovative solution was born in Volcani center- Israeli Agricultural Research Center. Dr. Arbel came to DryGair’s Engineer and offered to design a prototype for a trial.
The machine was sent to a greenhouse in the South of Israel for a trial- the data from the greenhouse’s climate control system was collected and analyzed by Dr. Arbel and the DryGair’s team. The results were excellent: the grower enjoyed controlled levels of humidity, optimal temperatures while saving energy and a 25% increase in yield.
This first trial was not enough for DryGair which lead the company to conduct additional trials in different greenhouses, with different crops and climate conditions around the world. All trials presented a saving in costs and an improvement (quality and quantity) in yield.
Today, DryGair is part of the growing protocol in a number of market-leading agricultural companies, it allows the grower better control (growing tool) while improving the efficiency in the greenhouse- all in minimum investment.
DryGair uses its rich database and knowledge to assist growers to control the climate inside greenhouses. We continue to encourage innovation in the company.